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Pro surfing Returns to Lakey Peak
Quiksilver Open Lakeys
Presented by the Coca-Cola ISC Tour
Six-star Prime rated event
Lakey Peak, Sumbawa
July 1- 4, 2008
www.quiksilver.com/quikopenlakeys
Quiksilver Open Lakeys
Presented by the Coca Cola ISC Tour
Pro surfing Returns to Lakey Peak with richest-ever ISC event!
Monday June 30, 2008 (Bali, Indonesia): In line with their commitment to the growth and development of professional surfing in Indonesia, Quiksilver has confirmed the Indonesian Surfing Championship (ISC) Tour will again visit Lakey Peak, Sumbawa his year for the six star prime, Quiksilver Open Lakeys to be held from the 1st to 4th July, 2008.
This year’s event is proudly presented by the Indonesian Surfing Championship Tour’s new title sponsor Coca-Cola.
Having recently announced their sponsorship of the ISC Tour, Coca-Cola is taking a major role in supporting the growth of surfing in Indonesia. As well as title sponsorship of the National tour, Coca-Cola will be playing an active role in the implementation of projects along Bali beaches to ensure their preservation for future generations.
“We are incredibly excited to have a company with the prestige of Coca-Cola getting behind the ISC Tour. There has been a lot of work put in by many people to bring the tour to where it is today and it is great to see a major company from outside the industry recognise the potential of professional surfing in Indonesia and the size of the market it is beginning to reach,” stated Tim Hain, Media Director of Coca-Cola ISC Tour.
With double ratings points on offer and the IDR 60,000,000 prize purse, this highly anticipated event is the richest ever in ISC Tour history. The 6 Star Prime event will also be the only leg of the tour surfed outside of Bali for the 2007 competitive season.
“Quiksilver has a history of supporting events throughout Indonesia. With our vast experience in holding world class surf events and Quiksilver’s resources in online, global and local PR we aim to bring greater exposure to this event and the region. We are also rapt to be able to provide the surfers another quality event for this year’s Tour,” said Quiksilver Indonesia CEO Greg Hinchliffe.
With its proximity to Bali and well developed tourist infrastructure, Sumbawa has become a prime surf destination in Indonesia attracting surfers eager to experience the legendary waves of Lakey Peak.
“Lakey’s is sooo perfect” explains Betet Merta, one of the top Bali chargers who will be vying for the championship this year. “It’s such a high performance break and is perfect for spectators and people checking out the insane footage on the web!”
The Quiksilver Open Lakeys presented by the Coca-Cola ISC Tour will run from the 1st- 4th July at Lakey Peak in the Dompu Regency, on the island of Sumbawa. Daily updates and highlights of the action will be available at www.quiksilver.com/quikopenlakeys
The event is proudly supported by DC Shoes, Surf Travel Online, Jim Beam, the Dompu Regency Department of Art and Culture and Surftime magazine.
For further details please see below contacts and log on to:
www.quiksilver.com/quikopenlakeys
Quiksilver Indonesia
Brad Cunningham
Marketing
HP: +62 81558 106633
Email: brad@quiksilver.co.id
Quiksilver Australia
JJ – Quiksilver Australasia Media Manager
Media Manager
HP: +61 421 384 431
PH: +61 3 5261 6000
Email: jj@quiksilver.com.au
Coca Cola ISC Tour
Tim Hain (On site)
ISC Media Director
PH: +62 (0) 8123606674
tim@isctour.com
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Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products.
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